We’ll be introducing future models tailored toward different skill-levels and use-cases, making use of a variety of assets, tech and training data from Adobe and others. We want your feedback on how best to shape the future of generative AI for creativity. That’s why today, we’re starting with a Firefly beta. We want Firefly to realize the power of generative AI and amplify human creativity and intelligence without replacing the beauty and power of human imagination. It puts hours back into the lives of creators at a moment when both the demand for content and the demands on their time have exploded. We believe that Firefly can help people grow their creative confidence by removing barriers between creative vision and blank page. Since then we’ve brought hundreds of AI features into our products, built on Adobe Sensei. This represents the next stage of a journey we began a decade ago, when we saw the potential of AI to transform every aspect of computing. We’ve built advanced machine learning models that enable a computer to generate content based on nothing more than a description and are in the process of deeply integrating them into our application workflows. We want creating with Adobe products to feel like dreaming with your eyes open. This is why we’re so excited about generative AI. Because of generative AI, the conversation between creator and computer will transform into something more natural, intuitive and powerful in the years ahead. A world that lets you merge the best of application workflows with the best of generative AI - where your creative applications act as a creative co-pilot and help you instantly iterate through hundreds of variations of your work, all in your unique style. A world where you can modify a video or cut an audio track simply by describing a desired mood.
We’re entering a world where you’ll be able to bring your creative vision to life simply by describing what you want in your own words, or with a simple gesture in your app. Firefly will mix the power of our applications with the promise of generative AI in ways that empower you to express your creative ideas with greater efficiency and without constraints. Today marks the beginning of an important new chapter for our creative products with the introduction of Adobe Firefly, a family of generative AI models for creative expression. Bringing Generative AI into Creative Cloud with Adobe Firefly
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